Privacy
Homemade At The Elms ("I") take the privacy of your information very seriously. For the purpose of the Data Protection Act 1998 (the “Act”), and the General Data Protection Regulation (GDPR), I am the data controller in respect of information collected on our site www.homemade-at-the-elms.com (the "Site”) .
This Privacy Policy describes how the Site collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Contact
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by
email at: homemadeattheelms@gmail.com
Collecting Personal Information
When you visit the Site, I collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. I may also collect additional information if you contact me for customer support. In this Privacy Policy, I refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.
Device information
Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
Source of collection: Collected automatically when you access my Site using cookies, log files, web beacons, tags, or pixels .
Disclosure for a business purpose: shared with our processors Wix and Paypal.
Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
Order information
Purpose of collection: to provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud, and when in line with the preferences you have shared with me, provide you with information or advertising relating to my products or services.
Source of collection: collected from you.
Disclosure for a business purpose: shared with our processor Wix, Paypal, and your chosen carrier.
Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Customer support information
Purpose of collection:
Source of collection:
Disclosure for a business purpose:
Personal Information collected: Name, email address and/or phone number
Purpose of collection: to provide customer support.
Source of collection: collected from you
Disclosure for a business purpose:
Microsoft
Minors
The Site is not intended for individuals under the age of 18. I do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided me with Personal Information, please contact us at the address above to request deletion.
Sharing Personal Information
I share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:
I use Wix to power my online store
I may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
I use Google and Meta to power our advertising systems. Any information shared with them is done so on an anonymous basis.
Behavioural Advertising
As described above, I use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
I use Google Analytics to help me understand how my customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
I share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at: https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
· FACEBOOK - https://www.facebook.com/settings/?tab=ads
· GOOGLE - https://www.google.com/settings/ads/anonymous
• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.
Using Personal Information
I use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers.
Lawful basis
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:
Your consent;
The performance of the contract between you and the Site;
Compliance with our legal obligations;
To protect your vital interests;
To perform a task carried out in the public interest;
For my legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, I will retain your Personal Information for my records unless and until you ask me to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.
Automatic decision-making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
I do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Wix uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.
Your rights
GDPR
If you are a resident of the UK or EEA, you have the right to access the Personal Information I hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us using the “Contact” button above.
Changes
I may update this Privacy Policy from time to time in order to reflect, for example, changes to my practices or for other operational, legal, or regulatory reasons.
Complaints
As noted above, if you would like to make a complaint, please contact me by email or by mail using the details provided using the “Contact” button above.
If you are not satisfied with my response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority.
Last updated: 5th December 2023